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EDMofy-ing the homeland

15 Jan 2015 10:55pm IST

Report by
Fernando Monte da Silva

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15 Jan 2015 10:55pm IST

Report by
Fernando Monte da Silva

Believing that they could provide all that people needed to know about EDM, five young engineers came together to put Goa’s database of EDM knowledge on the country’s map

Most platforms that speak about EDM or Electronic Dance Music are based beyond Goan borders. For a long time, this was the status quo and it was one that was accepted by and large, until five engineering students decided to change the way things worked. And thus, EDMofy, the brainchild of Viresh Vazirani, Palash Karia, Dwane Almeida, Viraj Nayak and Ashley Fernandes was born.

Taking the lead, Viresh says “Ours was purely an attempt at lads from the local sphere doing something for the local sphere. We began to realise that there was a growing trend in people looking to find more information on EDM and in similar vein, we also realised that a lot of this kind of information came through feeds that were not based in the state. We believed that we were locally and thus optimally placed to provide the most comprehensive coverage of the same and thus began our quest to generate and promote local coverage.”

Adding to these views, Viraj explains the group’s USP and the etymology of the name, saying “EDMofy, which stands for Electronic Dance Music Online For You is a ‘destination’ of sorts for people who are looking for the latest updates on Electronic Dance Music. We wanted to create a space where EDM lovers from around the world could unite in an attempt to celebrate their love for electronic music.”

The group has been around since December 16, 2013 and has since expanded, with their having added 15 interns to their roster in other cities across the country, which include the likes of Mumbai, Delhi and Pune. Their need to increase numbers stemmed from their growing popularity as lads who ‘know the scene’. “We now have an approximate of 20,000 views per month and on January 13, 2015, we received reports from Mumbai that #edmofy was third most trending there. We’re proud of how we’ve come,” says Dwane.

Now in discussions with Tomorrowland to handle their coverage in India, the five young engineers have come a long way from where they began and are only beginning what seems to be a very promising journey.

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