Herald: When your favourite stores come home
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When your favourite stores come home

08 Jan 2017 02:17am IST
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08 Jan 2017 02:17am IST
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With the popularity of e-commerce on the rise, Café looks into the trend, and asks a few online shoppers whether the concept of shopping from home is more appealing, and if yes, why?

Over the years, the trend of online

shopping has slowly caught up with

the 'old-school' method of physical

purchases. Several online platforms in

particular have become increasingly

popular, offering shoppers a reason to

not leave home. At this juncture, given

that it's the season for sales to be on at

stores in full swing, online platforms have

rivalled the movement, offering rebates

of a similar nature. This in turn begs the

question, as a shopper, if one turns to

online shopping, over the conventional

means of physical stores, what are the

advantages that come to mind of the new

age method?

Still popular? People

shopping at stores

rather than online

I was out at the mall when I

began to wonder what the greater

appeal of online shopping was,

given the sales that are on. The

first thing that comes to mind

when looking at the trend of

shopping versus e-commerce

in Goa is the convenience of

the latter. Second would be the

variety and number of brands

available online, which is not

available in stores here. Another

factor at play could be that the

discounts here are mostly on

selective items.


I would have to put the main

reason down to convenience.

You can sit wherever you are

and have choices shown to

you, rather than go out of

your way. However, you also

always doubt the value of the

discount being given, as you

are often not sure what the

price was before and don't

know whether they have

marked it up before giving



There are several advantages to e-commerce,

really. You get to sit at home and buy what

you want, it saves you time, it is usually

cheaper, it saves a person’s energy and

they can dedicate that time to something

else, there are more options that can be

checked out within a shorter span of time,

saves travel costs, quick payments, and the

choice of home delivery with a COD option.


The benefits all depend on what type of

object you're looking for. When it comes to

electronics or apparel, most websites run

discounted pricing and even cash backs.

It's also a question of the ease factor. In a

physical store, first you walk into a store,

then you find what you want and see if it's

discounted. Filters on a website make this

easier, and most of all, the delivery to your door

bit, I feel, helps that cause even more.


I believe that it's a combination of
cheaper rates and a wider choice. When
everything is available under one roof,
why wouldn't it seem more appealing?
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