Tuesday, March 01, 2017

HIC! Commercial branding for feni’s cousin urrak soon

By | 13 Feb, 2017, 12:52AM IST

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PANJIM: Even as the Supreme Court order will mean shutter down for bars and liquor establishments within 500 metres proximity of highways has and this wsill hit alcohol sellers, including iconic joints like the Longuinhos, the Goa Excise Department on Sunday said Urrak will follow Feni’s footsteps in terms of bottling and commercial branding and that the department is working on preparing a policy for the same.
Speaking to Herald, Superintendent of Excise Satyawan Bhivshet said “Since Feni has been given GI status; Urrak will also be following Feni’s footsteps in terms of commercial branding and bottling”
“First stage is to commercialise the distribution is Urrak. Till now, it is being distributed in gallons. Initially, Urrak's branding and bottling will be done on a much smaller scale. Feni, is still the first choice" said Bhivshet
Meanwhile, the Excise Departments is all set to make a policy and in one way is trying to promote local traditional drinks of Goa.
Meanwhile, on Aug 8, 2016, the government had introduced the Bill amending the Excise Act to give the traditional local brew of feni a heritage tag and also declare certain areas as ‘no alcohol zones’.
The amendment Bill was introduced in the Legislative Assembly on Aug 8, 2016 by Chief Minister Laxmikant Parsekar. In the statement of objects and reasons, the Chief Minister said Goa government has decided to separately define ‘feni’ and establish its unique and well deserving status by declaring the liquor as the “Heritage Spirit of Goa.”
Introducing the amendment, the draft bill states that feni has multifaceted use in cultural traditions, cuisines, medical purpose and others which are synonymous to the Goan identity. 
The government said the objective of the amendment is to reach out the Geographical Indications (GI) to the primary and traditional stakeholders. It will also enable trade in world markets positioning it on an equal footing with single malt whiskeys and tequila.