Herald: I believe in true empowerment of women: Mayenkar

I believe in true empowerment of women: Mayenkar

01 Apr 2019 04:09am IST
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01 Apr 2019 04:09am IST

Inspired by the movie ‘3 idiots’, Sandhya Kini Mayenkar proprietor of Kini Supemarket is a go-getter and believes that if one is capable, success will follow. VIKANT SAHAY met with her to understand what inspires her to work

For a woman who married early in life with basic education, it was not easy to climb up the ladder and rub shoulders with Goa’s well-known entrepreneurs. It takes lot of hard work, perseverance and involves plenty of sacrifices both in terms of family and in personal likings. 

Bracing against all odds, Sandhya Kini Mayenkar with major in nutrition in BSc, the proprietor of Kini Supermarket at Adarsh Circle in Carenzalem-Taleigaon intersection, has managed to run her business successfully since 2017. Plans are now on to expand as it requires more space to bring-in more items for dedicated customers. 

Mayenkar is not only heavily engaged in running the Kini Supermarket but as founder of SKM Institute of Culinary Arts she is also conducting 70 different courses for young women who want to learn culinary skills. 

“My father Ravindra Kini is a businessman and has inspired me. Being retired, he still guides me and my husband Viraj Mayenkar. From being a fresher into this line to climbing up the success ladder to become one of the highest rated supermarket in Panjim we have managed to create a niche in the hearts of our customers as well as creating employment opportunities for local youngsters in the locality. In fact, I was into advertising line for ten years and after the birth of my younger daughter, I took a break and entered the field of entrepreneurship by first taking catering orders and the rest followed,” she said.

The catering business did take-off but Sandhya felt that she was outdated and was not linked to the current market scenario in th business, which forced her to step out of Goa to places like Mumbai, Delhi, Hyderabad, Bangalore etc to do some specialised professional courses. In the last five years, Sandhya has trained about 4000 students and they are economically independent end empowered now to start their own business from home with simple knowledge of cooking and baking.

SKM caters to all levels of expertise and prides itself on the diversity of its cuisine. The latest addition to its bouquet of courses offered, the cosmetic making workshops is in Sandhya’s list in the exciting series of natural and organic cosmetic making classes. 

“I will be teaching people to make their own cosmetics and beauty products customised to suit their body and beauty requirements. All the more fascinating is that all the ingredients that go in the making of these cosmetics come from natural sources from your own kitchen,” said Sandhya. 

Of all the ladies who have done these workshops, they have been successful in reproducing what they have been taught which has helped them to start taking orders and selling in small quantities.

 “In fact for this endeavour of mine, I am getting all these awards from all over India.  I have also been travelling in around Goa training rural women in self help groups into such skills that they can take up various orders from home for food and bakery items as well as make and sell homemade stuff. I have also been an active free lance teacher to visit schools and train children into such similar workshops. Women not only from Goa but the neighbouring states too travel here to attend my workshops,” added Sandhya who has received nearly 20 awards from different parts of India and abroad.

Apart from being busy in her business she also initiated a major Kerala Relief Funds in association the Panaji Legal Aids Cell and collected tons of relief materials for the flood victims. “I was personally coordinating it and sent the shipments to Karwar to proceed to Kerala Relief Centre. 

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