For a first generation entrepreneur it is never easy to move up the ladder and the ability to take risks is hugely curtailed as there is virtually no one around to guide. Sheetal Surve spoke to VIKANT SAHAY about how nothing can stop a determined person from doing good business
Nothing comes easy in life and certainly not success. It requires great deal of determination, dedication, grit and perseverance added with support that one can excel in a field which one is interested to work in. Sheetal Surve a first generation entrepreneur with financial support from her father Suresh Pawar and emotional support and encouragement from her husband Mukesh and 10-year-old son Rajveer has waded through the rough tides to establish two salons in Panjim, one at Miramar and the other one at Caranzalem, in the past two years.
Blueberry Hair and Skin Beauty Studio for women at Caranzalem and men at Miramar are no ordinary salons. The unique selling point of these two salons is naturopathy apart from the regular skin care massages and hair treatment.
“I could make my dreams come true when I quit my job as an established accountant and realised my inner passion and penchant for beauty. I did take up courses in Mumbai and Goa, added armour and qualifications to my professional requirements and then with financial help from my father and my own savings, pursued my dreams to open these studios,” said Surve.
She feels that Goa is a great place for this business and there is a great demand for these services. “We also add value to our services by ensuring that the customers get the best service and what they want. I manage and attend all clients along with my staff,” added Surve.
To enhance her business, she has undertaken professional courses on naturopathy and beauty treatments. She undertook courses from Claudina in Mapusa and Emily’s in Panjim and also attended several seminars and workshops in Mumbai to enhance her skills. In naturopathy she has also learnt how to deal with blood pressure and thyroid points and its facial massages for relief to the clients.
“I suggest to my clients ways to get rid of scars, pimples etc from the face and I treat it with several modern gadgets which are simple and result-oriented,” added Surve.
Tourist season, good or bad, does not affects her business as most of her clients are from Goa. Tourists for her are a welcome bonus and even during off season she has her regular clients who frequently visit her studio. Some of her clients also come from Vasco and Margao.
Marketing is one area where she feels she can grow. “As of now it is happening by word of mouth publicity. However, I am also planning to take this up aggressively very soon on YouTube, Facebook and Instagram through videos and talks,” said the owner of Blueberry.
Five years hence she wants to bring in fashionable apparel and open a boutique too which will be corollary to her present business. She feels that the love for fashion in Goa is not to the scale of metro cities like Mumbai or Bangalore but what Goans want is relaxation and massages.
However, she now believes that her focus is basically on a salon and not into boutique at the moment and she may like to have more branches in Vasco and Margo in future.