Herald: Taste of Home-grown success
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Taste of Home-grown success

03 Jan 2015 12:29am IST

Report by
Dolcy D’Cruz

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03 Jan 2015 12:29am IST

Report by
Dolcy D’Cruz

Leave a comment

‘Home Sweet Home,’ a Konkani film has completed one successful week at the theatres and is running across nine theatres in Goa. The film, directed by Swapnil Shetkar and theatre and film actors John D’Silva and Rajdeep Naik in the lead roles, managed to connect with the audience especially with those who love their motherland

Giving competition to ‘PK’ in Goan theatres is a Konkani film, ‘Home Sweet Home’. Yes, it has already run successfully for the past week after its release on December 26, 2014 and is already 50 percent booked for the coming week. While the cast and crew were true to their work and believed that the film would make waves in Goa, they didn’t expect to break any records. Surprisingly, it did by completing 55 sold out shows and playing in every theatre in Goa including Ravindra Bhavan in Margao, Vasco, Sanquelim and Curchorem. 

The film is directed by Swapnil Shetkar and produced by Swapnil and Madhav Gad under the banner of Go Goa Gollywood Productions. The team of ‘Home Sweet Home’ went a step ahead by promoting the film in a big way before and after its release. “We screened the trailers before films in theatres in Goa which created an interest in movie goers. Besides that, we used different social mediums like Facebook, Twitter, Whatsapp to spread the word around and this was the first time that a Konkani film had ten billboards up in the state. We also had regular advertisements, posters and banners around the state,” says Madhav.

Interestingly, the film garnered so much publicity that the audience was not enticed to watch the film with free passes. “For the first show itself, we took our families to the theatre by paying the ticket. We thought of starting the trend from our own homes. The trailers and the actors were enough to attract the audience and we didn’t have to hand out free passes to anyone. We felt that the content should be great to pull in the audience and we are running houseful, thanks to the audience,” adds Madhav.

Swapnil says, “The films has had 55 successful shows across Goa and we wanted to make a film that people could connect to. Before starting the film, we were thinking about how to get movie lovers to the theatre. I am very happy that Goan films are being appreciated by the audience. I believe the film should good well with the home audience first before making movies in other languages.”

Aryan Khedekar who plays the antagonist in the film says, “Bollywood films do well because of the entertainment. Though there might 30 per cent of tiatr lovers, they are the ones who will surely watch a film so we thought of combining that with Natak lovers and brought onboard Tiatr star John D’Silva and Natak star Rajdeep Naik.”

Rajdeep has been getting feedback from the audience who loved the film and are happy to watch it again, “I got a call from one movie lover who said that he watched the film five times in the last week. I asked him why he loved it so much and he said that it touched his heart and that he will watch it again.”

The two hours, ten minutes long film also stars Satish Gawas, Damu Naik, Luis Bachan and Prince Jacob. Mohit Kakodkar is the cinematographer, Sanjay Naik is the executive producer, music direction is by Rohan Naik and art direction by Satish Gaonkar.

The team is in talks to screen the film in Doha, London and other cities of the Middle East and Europe after being screened in Mumbai, Bangalore and Delhi. “We have received offers to distribute the film in different markets. We are still finalising,” says Swapnil who has assured a Part 2 to the film, once the loans are cleared and the money is recovered.   

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