Herald: Fitness Bar –A year in shaping Goa
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Fitness Bar –A year in shaping Goa

18 Jan 2019 05:07am IST
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18 Jan 2019 05:07am IST
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Goa’s Multi-Functional Fitness Center – ‘Fitness Bar’, Panjim, celebrates their anniversary today, January 18, 2019,with special offers on pricing running through the week. With this New Year, the gym is upgrading itself and introducing the Assault Air Runner and Les Mills. Café catches up with Fitness Bar’s business partner Felipe Alvares to learn more

 

Fitness Bar began a year ago with the aim of giving

Goans an entirely new feel of working out in a gym; it was a product that Goa had never seen before. Spread over 5500 sq. ft. of space, with precision equipment, trainers, a nutritionist and a physiotherapist, this place promised an experience like no other, and over this one year, it has delivered just that. The gym, now a full-fledged brand, hasaccomplished much more than it had set out to do and only aims to achieve greater heights in the future.

Café catches up with Fitness Bar’s business partner Felipe Alvares to talk about the journey so far and the plans ahead:

HERALD CAFÉ:

As Fitness Bar completes one year today, what are your thoughts on this occasion as you look back at all that has been achieved in this past year and looking forward to the year ahead…

FELIPE ALVARES:

We have grown as a company and it is evident for everybody to see! We were very sure of ourselves in delivering a unique experience to the fitness enthusiasts here in Goa, when we opened a year back. We always believed that it was extremely important to make the journey to fitness interesting. Exercising to repetitive music, a dull ambience, and the same workout routines can get quite boring. And so we’ve spiced it up, and taken care of everything, right from the music – which is often played by different DJs, to the workouts which are never monotonous to the diet plans and the in-house café too. We also have various other physical activities taking place simultaneously around the premises, which cater to the fitness needs of diverse populations.

HC:

Are there any innovations you’ll have come up with?

FA:

Though we are not really looking at reinventing the wheel all over again, we have come up with something known as the Assault Air Runner. We have adopted the idea that is widely used around the world, even by popular athletes and sportspersons such as Cristiano Ronaldo. The Assault Air Runner is a one-of-its-kind piece of cardio equipment. It is a premiere elite fitness running machine that packs an intense workout in a small package. If you want to up your game, the Assault Air Runner is the deal. In short, you’re basically driving the machine at your own speed. We had also started with something known as Les mills class. Les mills classes is brought from a New Zealand-based company and it involves three things: Body pump, spinning and body balance.

HC:

What has been the USP of Fitness Bar?

FA:

As mentioned earlier, we have a couple of facilities that attract people, such as the entertainment. Then there are the activities like yoga classes, Zumba classes, kick boxing and taekwondo as well as something known as High Intensity Internal Training. Apart from this, we not only focus on the fitness theme, but our gym involves people who have been through physical difficulties like knee transplant or muscle pain. For that we have a physiotherapist who aids in the workout programme. We also have a salad bar, food counter, breakfast, smoothies and desserts, and meals all through the day.

HC:

How important is music for working out?

FA:

At our gym, certain things are practiced differently. I basically feel that when you’re working out, a person needs to feel the energy and be happy. It shouldn’t be a place where a person just goes through the drill as per the instructions; you should feel like working out and not force yourself to. Hence, the energy is derived from the music we play. Music actually elevates both the mind and the body, and you can reach a new high with your workouts too. We have different music played every day, different genres and playlists created so that it keeps the spirit alive. For instance,we recently had an hour of Bollywood hits, so everyone was happy as it was something new.

HC:

How do you select your staff?

FA:

We have a bunch of extremely qualified trainers. Currently there are about 10, and each of them has mastered the techniques of exercise form, compilation, and progression. Our trainers are handpicked fromacross Goa. We enforce that all our trainers learn and enrich their knowledgeperiodically, and we have fortnightly discussions on what each has learnt.

HC:

How do you’ll work on diet plans for your clients?

FA:

We plan diets according to our clients’likes and dislikes. We cannot stop them from eating what they have been used to over the years. So what we do is tweak their present eating habits by offering healthier options from what is traditionally present on their plates. That way it becomes easier for them to follow what we suggest. We definitely do not advocate any of the fad and fancy diets like Atkins, ketogenic, etc., because we do need to look at the repercussions that those have on the body. And so we look at minute details of health before we actually suggest dietary modifications.

HC:

Fitness Bar’s advice to those seeking fitness.

FA:

At Fitness Bar, we don’t onlystress on the concept of “weight loss”. We focus on structuring your body. We do take the weight of individuals, and also pay close attention to the body fat percentage of each member – our high-precision body analyzer does that for us. Using it, we can also point out the exact areas in which fat is accumulated, and through our programmes target those problem “fat” areas. In that way we are able to bring about better body balance. One must know that their fight for fitness is not against a model in a magazine; the battle is against the person you see in the mirror: Yourself. Basically, it is about getting a better version of you on a daily basis. People don’t understand this and it is our duty to educate them. People feel that once they passed a certain age, they should not and cannot lift weights. Actually, there are big benefits fromlifting weights; we have got people at the age of 70 to 78 coming and lifting weights too! And that’s where Fitness Bar focuses – getting you to be a better version of yourself, irrespective of your age and gender barriers.

HC:

What has your experience in the health and fitness industry been so far?

FA:

We have our own basic set of goals and principles and have been working along those lines accordingly. It’s not about the competition here. We try to get our fundamentals and basics right.The entire vibe and feel of the place is definitely appreciated by all our clients working out. It changes the entire atmosphere of the gym. We do have our ups and down as a company, but leaving those aside, we have achieved the vision we set out on a year ago was and look forward to more establishments helping Goa get fitter.

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