Will the start-up engine kick start the “new normal’ Goa

The state government is pushing aggressively to encourage people in the state to take up entrepreneurship as an option and go ahead and set up a start-up that could help them find their way ahead in life. Café spoke to people in the ecosystem to understand whether people were now interested in working for themselves.
Will the start-up engine kick start  the “new normal’ Goa
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This virus has caused much misery. Jobs have been lost by the thousands and it does not look like the unemployed will get suitable jobs anytime soon. Here in Goa, the state government has been trying to encourage the young to look at entrepreneurship as a serious option.  They were prepared to give a salary subsidy and even provided a start-up grant of Rs 10 lakhs to startups.   Government bodies went to colleges to promote the idea of entrepreneurship amongst the youth.

The big ask is, has COVID stalled the start? Let’s find out.

Prajyot Mainkar Founder and CEO of Androcid Media Pvt. Ltd was candid when he said it was not a good time to start a business. Perhaps a start-up in the healthcare space, e-commerce, or logistics would be a very good bet. He said “It is very difficult now to access monies from venture capitalists. Only a handful of startups have managed to raise funds which also is a part of this economic downfall. Overall, the Start-ups in Goa Have adopted to this pandemic crisis well. The India scene is no different”.    

Jose Manuel Noronha, Chairman, Goa State Innovation Council, Government of Goa who has a ringside view to the developing start-up culture in the state said the ecosystem was being built to ensure start-ups received all the help they could get. The need to scale up was very important he said and the system was falling into place. He said “There are seven incubators in the state and we have around 150 start-ups in these places. It will take them five to seven years to blossom. Entrepreneurship as an idea is spreading amongst the youth.”

This was confirmed by a teacher in a college in Panjim who said at least ten percent of the college students were focussed on entrepreneurship. She said one of them told me that she intended to start a company once she graduated focussed on out of the box ideas for parties. They are all preparing themselves because they know the world has changed completely since the virus hit and they have to be prepared. It is all working and gaining experience while studying”.  

Swizel Quadros is the first person in her family to start a business. A final year student, she said “I live in Sanvordem and I realized people had not heard of a Russian honey cake or cakes with green cheese. I realised there was a gap and I decided to start making them and got a very good response”. Swizel has big plans for the future. She intends to set up a café either here in Goa or in Oslo, Norway where her sister resides.

Rynoshca Braganza and her three partners set up a Café in Panjim a month before the lockdown. She said “I worked in two café and in interned in the hospitality industry and gained experience. I love working for myself and we set up this business. It is tough but these tough times will pass. I am the first in my family to start a business and yes I will say this it is tough running a business but the potential in Goa very good”.

Another first-time entrepreneur but experienced corporate hand is Rohini Gonsalves who started Sevarat which is focussed on care for the elderly. She was candid when she said “Setting up a business is tough anyway but in Goa it was even greater. The speed of work was very slow.   When I started four years ago it was very difficult but when the state government decided to promote start-ups financial institutions like banks became more forthcoming. Now in these COVID times, many start-ups are enhancing their services to take advantage of opportunities that are arising”.

An institution that is doing yeoman work in encouraging entrepreneurship is The forum for Innovation, Incubation, Research and Entrepreneurship, Don Bosco Fatorda.  The CEO, DS Prashant when asked whether the culture of entrepreneurship was spreading in the state he said “ These are challenging times for all more so for entrepreneurs and particularly for start-ups. The advantage for startups being that they are agile and able to repurpose themselves especially during COVID. People are losing jobs and are determined to find a way to move forward. We at FiiRE have interacted with about 40 people who have come back to Goa from abroad in the last two weeks and all are looking at entrepreneurship as a possible solution to their existing challenges. I would say this is a time of forced entrepreneurship. People are repurposing. Agriculture, manufacturing food products, manufacturing cleaning products, masks, sanitizers, are some of the business picked up by local entrepreneurs”.

Another startup that made it good is undoubtedly Umang Software Technologies. Mangirish Salelkar the CEO and Co-Founder said the tide was slowly changing. More people were looking to set up start-ups and now with the situation being what it is many were now forced into entrepreneurship.  Young and more experienced people he said would have to find their way in a market where there were no jobs and had to be created.

 Clearly in an uncertain future, Goa's young are at least planning to take it in their hands.

Herald Goa
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