In today’s Goa, you may not see the ladies of the house who will be calling out across the boundary walls and discussing the price and freshness of the fish. The art of conversation has changed. Instead people are clicking pictures of the fish they have bought and sending the pictures to friends, neighbours, relatives in India and abroad, and even posting it on social media websites for all in the friend list to see. There are pictures of fish bought from the fisherman, pictures of fish cooked and set on the table for the meal, pictures of fish being sold along the roadside, pictures of fish caught in the nets of the traditional fishermen, pictures of local men and women helping the fishermen pull in their nets, pictures of thousands of fish covering the sands of the beach – it’s pictures of fish from every angle and in every situation possible. If the fish could be asked to pose for the picture, perhaps they would be. And the captions of the pictures always assert that the fish in the photograph is free of formalin.