Fixing accountability on brand-ambassadors

It refers to media reports about central government thinking to make endorser-celebrities of Maggi also accountable in case the product is proved to be harmful. Super-rich celebrity, brand-ambassadors are minting further enormous amount of money through advertisements of commodities for which they do so without even going into harm, if any, of the product. 

Since these celebrities earn money for advertising, it is but natural that they may be held liable in case the product is found liable. It is extremely objectionable that celebrities are cashing their popularity amongst masses by advertisement of harmful products. Otherwise also heavy advertisement-cost charged by celebrities adds to cost of products for consumers. Fixing liability on celebrities for advertising products will keep them away from their business of advertisements, and may tend to reduce costs of commodities ultimately.

Only problem may be that central government may back out from its decision for holding celebrity-endorsers of harmful products also liable because of lobbying, influence or ‘otherwise’!

Subhash Chandra Agrawal, Delhi