Not to be undone, Indian nationalists, and academics who sympathized with the Indian position, crafted another trope in response; Goa Indica. Rubbish, they claimed, Goa was merely under Portuguese control. It is, and always has been, profoundly Indian. There are some who would argue that Goa Indica was the post-colonial response to colonial propaganda of Goa Portuguesa. The problem with this argument is that Goa Portuguesa has been one of the planks on which Goa’s tourism industry has been built, especially from the 1980s. This is to say, that while Goa’s Portuguese identity may have been initially crafted by the Portuguese state, it was given added life by the post-colonial Goan, and Indian, state, and the allied institutions of film, advertising, that support the state.