Google Trends expresses data in weekly, not daily, increments, which slightly limited the findings’ precision vis-à-vis time. Temperatures and searches below 23 degrees were aggregated into one group, as were temperatures and searches above 86 degrees. Those two groups of combined temperatures correspond with somewhat less scientific confidence, Telfer acknowledges, but the trend of fewer searches, relative to both 23 and 86 degrees, was evident in each group.