Agri Dept looking to sell veggies with ‘Brand Goa’
PANJIM: Local veggies like beans, lady fingers, tapioca, brown rice and cashews are set to enter the international market with a ‘Brand Goa’ tag. Working out a scheme of things to promote Goa’s agricultural produce, the State Agriculture Department is looking at European markets for exports, which will also help in doubling farmers’ incomes by 2022.
Agricultural digital marketing concept, is another focus area that the department is laying emphasis upon, especially in community farming, attracting digital savvy consumers towards local products.
Agriculture Department in collaboration with the Goa Horticulture Corporation has roped in a private firm – Roy Changoer Company – who will export the State’s agricultural produce in countries like Holland, France, Germany and other European nations.
Speaking to Herald, Agriculture Director Nelson Figueiredo said that Minister Vijai Sardessai is clear that Goa needs to create an identity to brand products in the local and international market. “The Minister is of the view that this will help promote our agricultural produce, which in turn will encourage more youth to jump into the field. And that is a clear approach as currently, agricultural yields are not very profitable,” Figueiredo said.
He said that local cashew’s have already made their presence felt in some international markets like Japan, however, there is need to tap more markets. “The European market is the focus this time. Vegetables like beans, lady finger, tapioca and brown rice along with cashew will be exported,” he said.
“Changoer Company, who had already sent one container of local veggies to Europe last year, has brought to our notice that there is good demand for our products,” the Director said when asked why the focus was European markets.
“We will slowly expand it in other countries, looking at the response and also we need adequate supply of agricultural produce for local consumption and for export,” he said.
Speaking about marketing promotion, Figueiredo said digital marketing is crucial today. “In community farming, we are encouraging farmers to opt for the digital platform to market their products. Everyone today is active on social media and if you see, every product is today marketed online. This will help them to reach out to the right customers,” he said. It is also most efficient way of marketing, he added.