Later, under the banner of ETICA (Exchange Talkies of India, China & Africa) and based on Dioguinho D’Mello’s novella ‘Mogachi Vodd’, AL Jerry began to work on what would become, in the days to come, a milestone in the history of Konkani cinema. The ‘muhurat’ ceremony was held on July 31, 1949 in the presence of Fr Macario Pereira and ‘shooting’ was in Goa in place such as Campal, the lighthouse at Aguada, river Mandovi, Calangute beach and the area in Altinho around the Lyceum building. Nine months later, the first Konkani film ‘Mogacho Aunddo’ was ready for release.