Shivram Naikgaonkar, ZA Officer said that the GI tagging will lead to the Canacona chilli becoming world famous and that the demand is going to increase substantially. “The farmers have to rise to the occasion by increasing the production of this crop, which will in turn double their income. Earlier, it was only famous in Goa but now after the GI tag, it will get worldwide recognition, which will increase the market for this indigenous crop. We are seriously considering certifying this spice as organic so the farmers get a premium rate" said Naikgaonkar optimistically.