Electronics brand boAt on Tuesday said that it has decided to withdraw its sponsorship of Canada-based Punjabi singer Shubneet Singh's upcoming India concert. The decision has been taken in light of the singer's alleged support for Khalistan. Earlier this year, he posted a distorted map of India without Jammu and Kashmir and Punjab on his Instagram account, leading to outrage.
"At boAt, while our commitment to the incredible music community runs deep, we are first & foremost a true Indian brand. Therefore, when we became aware of the remarks made by artist Shubh earlier this year, we chose to withdraw our sponsorship from the tour," Boat said in a statement posted on X.
Earlier this year, the singer posted a distorted map of India without Jammu and Kashmir and Punjab on his Instagram account.