Taking advantage of the engagement that these platforms today provide to all those active users out there, a lot of opportunity has been provided to many of the influencers, to be more specific the YouTubers, as by analysing on the various issues that affect people's personal lives, they are able to attract larger audiences as the content they produce on their pages is able to touch upon the various aspects of people's lives and in this way garner a lot of followers and subscribers. More importantly, they even earn their money with the content they produce specially on platforms such as YouTube and Facebook. So if one can actually look at it from a broader perspective, they're actually playing up a lot with people's minds in order to gain a lot of followers and subscribers.