- The Indianness of being
The Indianness of being
Perhaps it is now time for companies in the country to use their Bharatiya to make their mark in the world.
Ajit John spoke to Chetan Prabhu Desai a Goenkar now a high flying executive in Canada who is on a mission to achieve just that
Chetan PrabhuDesai is a man of the world. A senior corporate executive in an industry that demands precision in execution. An industry where the cost of a product can run into the millions of dollars. Born in a village in Goa, he is now based in Canada. However today he is based in Canada but has not forgotten his roots. His Bharatiyata as he puts it is used at his work space. This he says has helped him move up the corporate ladder and enriched him as a person.
This unique element he felt could be made to make this the century of Bharatiya companies. There was he said a lot of opportunities in the state of Goa to start with that could drive growth. Manufacturing historically, he said was not a strength of the state. It was, still is and will continue to remain tourism. It did not he said duplicate the Thai model of tourism but rather bring to the fore the unique eco system that was created due to the close interaction ie the rule by Portugal of Goa. That he felt was very unique and could be marketed by Goa to the world. This made Goa unique to India and the rest of the world.
The concept of Bharatiya he said was beyond politics, beyond political parties it was about control of the situation individually. He said “I am here to give, it is up to the people to decide whether they want to take advantage. Some will criticize me but there are people in Canada who have utilised my expertise and become the richest man in the world.” Chetan works for a company in the aviation industry that is owned by Warren Buffet. He said that when one initiated a social revolution then the politicians would follow. He said he could use his expertise or his contacts to help bring about change. Others could use perhaps farming to bring change, to do their bit.
Speaking about why Goan companies had not made it big he said a lot of encouragement was given to companies to come and invest. Schemes were created, incentives given and many came, just to take advantage of those schemes. They came they took and they left. Many Goans who were qualified did not stay back in Goaand this did not help in the blossoming of home-grown companies. Then there were the environmental regulations, the social environment which added up to make for a miserable picture. Tourism could be a change agent and yes agriculture with a focus on cash crops like cashew which would be different.
He said the broader topic he was focusing on was how to find meaning in every situation and at a micro level how to make this the century of Bharatiya companies. Even though he lives in Canada he says he has never come out of Bharatiyata. He explained it by saying “When you go fishing in the waters of Bharatiya, the first fish one gets is sayam (equanimity of mind) , the second fish is sahanbooti ( looking into the emotions of the other person before one acts), the third fish is our passion or talent and the fulfilment of moral responsibilities”. He said now instead of using this, people are using formalin of rigidity, of insensitivity which affects one’s actions. If one retains what is truly one’s own, then success would be around the corner. Ones roots helped the Indian community to grown in Canada and helped other companies become very rich. Indians and Goans he said were poised to take advantage because this is in them and they did not have to borrow it from someone else. Americans may have to fish it from somewhere else but Indians had this in their culture. He is trying to communicate this and spread the message.
A recent study has revealed that emotional quotient is very important in a individual who in turn makes very powerful and competitive companies. The study also revealed that it is the eastern executives irrespective of their religion had better execution of the emotional quotient. This emotional quotient was nothing but sayam, sahanbooti and passion.
The future will show if this train of thought becomes popular and is followed in the country and around the world. Time will tell.