THURSDAY, APRIL 25, 2024
Team Herald
PANJIM: The viewership data from La Liga’s official broadcaster in India, Viacom18, revealed that the Maharashtra-Goa cluster is the second highest contributing market to LaLiga viewership in India, with an almost 30% contribution in the final matchdays.
Speaking on the occasion of completing five years in India at an event held in the city, Jose Antonio Cachaza, Managing Director, LaLiga India, said, “The connection Goa shares with football is a strong and old one, and it shows from the kind of talent and clubs the state has developed. The affinity they have for the beautiful game and La Liga has constantly motivated us to strengthen our product offering and deepen the connection with fans. We remain committed to improving the fan experience manifold and to building football at the grassroots level here.”
The remarkable growth in LaLiga’s audience in India can be attributed to the efforts taken by the top European league to connect with newer and existing fanbases in the country. The initiatives have included the usage of technology and innovation to improve the product, increasing accessibility through partnerships with leading Indian and global companies, fan-focused engagement activities across different markets and grassroots initiatives to develop the sport ground-up.
