Registrations open for NBA jam

PANJIM: The largest 3-on-3 college basketball and youth festival ever held in India, NBA Jam powered by Jabong.com, travels to Goa.

Goa is the fourth of 24 cities which the event will travel to. More than 3,500 teams are expected to participate across the country. The National Basketball Association (NBA) and SONY SIX have partnered to bring the event back to India for the third consecutive year.

On November 6, BITS, Goa witnessed more than 100 teams in the 3-on-3 tournament. With many colleges participating, NBA Jam powered by Jabong.com was the largest 3-on-3 tournament ever to take place in the city.  

The traveling interactive youth festival is focused on developing and encouraging basketball participation across the country.  In partnership with Sony SIX, NBA Jam powered by Jabong.com will provide an authentic basketball experience by combining exciting on-court competition with lifestyle elements including interactive games, contests and live music performances.  NBA Jam powered by Jabong is expected to engage with more than 1 million students from various colleges across the country through the strength to the association with college festivals.  NBA talent, including NBA legends and dunk teams, will travel to select cities to help conduct clinics and interact with fans.

“We have been associated with NBA for over two years for NBAStore.in and have received a tremendous response from our fashion and sportswear customers,” said Nils Chrestin, interim CEO, Jabong. “We are thrilled to again collaborate with NBA Jam, which is going to be bigger than ever before and builds on Jabong’s passion to engage with the youth and sports enthusiasts across the country to increase awareness on basketball.”

“We believe NBA Jam powered by Jabong will not only boost awareness and participation in the country but also reinforce the footprint of the game and drive viewership for NBA programs available exclusively on SONY SIX,” said Sony SIX Business Head Prasana Krishnan.  “NBA Jam 2015 will mark the third year of this successful association and we are elated to be an integral part of their journey.”

“The NBA Jam powered by Jabong has seen tremendous growth over the last three years and we are thrilled for its continued expansion as we travel to a record 24 cities this year,” said NBA India Managing Director Yannick Colaco.  “Along with our partners Jabong and Sony SIX, we are committed to growing the game in India to get more youth to experience this unique festival.”

Registration for NBA Jam powered by Jabong is now open at www.nbajam.in.  As the official NBA Jam apparel partner, Jabong will create an NBAStore.in experience zone at every NBA Jam venue that will allow fans to browse through the latest NBA merchandise and apparel on display.  

Visitors will also have the opportunity to choose their favorite NBA team and click a photo.  Customers who shop at these experience zones will also receive giveaways from Jabong and discounts for on-the-spot purchases.  Courtesy of Jabong, shoppers will also automatically become eligible for the chance to win a trip for two to experience NBA All-Star 2016 in Canada, the first NBA All-Star to be held outside of the United States.