PANJIM: Percept Live that was hosting Sunburn music-dance festivals in the State, has announced its formal exit from the franchise deal with M/s Den Liquor, Goa. Sunburn, had entered into a franchise agreement with M/s Den Liquor, Goa for its brand ‘Sunburn Beach Club’ for a location at Vagator in November 2020.
The move comes after the High Court of Bombay at Goa, last week, directed the Goa Coastal Zone Management Authority (GCZMA) to demolish Sunburn Beach Club, a nightclub-cum-bar & restaurant within four weeks for violating the CRZ by setting up the property in the No Development Zone.
“Sunburn believes in following the law of the land. In over 14 years of existence Sunburn has complied with the law and will continue to do so. During eight months of the brand license, since December 2020, of ‘Sunburn Beach Club’, the club was operational for less than seven days, rest of the time it was shut under government order,” a statement issued by the company, reads.
It further stated that after several months of waiting, Sunburn finally exited the franchise deal through its notice dated July 21, 2021.
The Electronic Dance Music (SDM) festival called off its event last year owing to the pandemic while there is no confirmation, so far, about hosting the event this year.
“COVID 19 has affected the entire world. Sunburn is no exception. Still, during 2020/21 sunburn innovated and engaged with its fans online with several events including a fundraiser for Goa..” the release said., in partnership with Facebook, headlined by Dimitri Vegas & Like Mike,” the release said.