IPA has been involved in saving water since 2013 by launching a water efficient products-India (WEP-I). WEP-I is a recommendation to the industry and government on the water volumes required for different products- taps, showers, cisterns, urinals, washing machines etc. at par with international standards of other countries which practices water sustainability. IPA is bridging the gap to create water efficient rating for fixtures in the lines of Bureau of Energy Efficiency star rating which is a measure of energy efficiency of an appliance. Water savings can be achieved throughout industry by a combination of behavioral change, modifying and/or replacing equipment with tested and certified water saving equipment and reducing overall water consumption.