One such competition which became the talk of the town (read state), of which oHeraldo was a media partner, was Kaun Banega Udyogpati (KBU), which was launched by the Center for Incubation and Business Acceleration (CIBA). KBU was an innovative business idea competition aimed at providing a competitive platform for innovative thinkers and entrepreneurs to showcase and develop their idea into a commercial venture. Various individuals, group of individuals and companies which had innovative business idea participated in the competition. In fact CIBA received nearly 650 applications for registration for the competition which announced a prize money of Rs 25 lakhs. A similiar competition was also hosted by the EDC Ltd, which too generated a good buzz in the state and set the ball rolling for competitions thereafter.