JENIFER FERNANDES
joseph@herald-goa.com
For Clera Alemao, a 53-year-old resident of Aldona, creativity was never taught in a classroom—it was born out of observation, perseverance, and sheer determination. What began as a childhood curiosity for stitching has today blossomed into a lifelong passion, an income source, and a way of spreading joy through handmade crafts.
Clera recalls that as a young girl, sports never caught her interest, but stitching did. After completing her SSC at 15, financial constraints kept her from pursuing higher studies. But her creativity found a way forward. “I never went to any coaching or tailoring classes,” she says with pride. “I simply observed, tried, made mistakes, and learned.”
Encouraged by her mother, who gifted her a sewing machine, Clera poured her heart into learning. Slowly, from stitching clothes, she expanded to making bags, baby blankets, tablecloths, bedsheets, and even delicate handmade flowers using stocking cloth, wire, and tape. “Patience is the key,” she smiles. “Each flower takes nearly an hour, but the happiness of creating something so beautiful is worth it.”
When a relative recognised her natural flair and offered her a job, Clera realised her skills had value. Over the years, she has balanced home-making with stitching and crafting, often dividing her day between chores and creative work. The COVID-19 lockdown became a blessing in disguise, giving her uninterrupted time to refine her skills and explore digital avenues.
“I started selling my creations on WhatsApp. My first order gave me confidence, and soon my products were being delivered not just in Goa but even to Pune,” she says. YouTube tutorials became her classroom, where she learned new designs and patterns, adapting them in her unique style.
Clera also believes in reusing and repurposing. Old, unused clothes that might otherwise be discarded are given new life in her hands—as bedcovers, tablecloths, or decorative pieces. “Why throw something away when you can turn it into something useful and beautiful?” she asks. This mindset reflects not just her creativity, but also her commitment to sustainable living.
Though her children do not share the same interest, they extend a helping hand when needed. Her biggest support system, however, is her family and her village community, who often approach her with stitching and flower-making orders. From church altar cloths to personalised handmade gifts, Clera’s work has found appreciation and admiration.
“Some people think my items are store-bought. When I tell them they are handmade, they are surprised and happy. That appreciation keeps me going,” she says warmly.
Clera strongly believes that young people should not remain idle waiting for opportunities to arrive but should instead create them through their talents. “You don’t need a big job to live with dignity. Start small, nurture your passion, and with time it can grow into something meaningful. Today with social media, showcasing your talent is much easier. So don’t wait—just start,” she urges.
For Clera, stitching is not just about threads and fabrics; it is about resilience, patience, and joy. “Handmade craft brings me immense joy. Every stitch reflects my happiness and peace,” she says. Her journey is a testament to how creativity, when pursued with love and persistence, can transform not just one’s life but also inspire others.