Markets of Goa through her lens

After working on ‘Markets of Goa’ for the past eight years, creative photographer Assavri Kulkarni is all set to present the fruit of her labour, in print. Covering over 58 markets across the state, the coffee table book goes beyond photographs
Markets of Goa through her lens
Published on
Did you know that there is a market exclusively
for the sale of betel nuts, dried fish, muskmelon and
watermelon in Goa? Were you aware of a Nagpancham
market in Verem which is open for just one hour for the
entire year? These are some of the wonders brought out
in Assavri Kulkarni’s debut book, ‘Markets of Goa’. The
224-page book brimming with numerous captivating
photographs, takes us through the journey and the
transformations that markets go through right from
setting up for the day to closing the stores.
Assavri is a renowned photographer in commercial
and creative photography. She fell in love with the
vibrancy of the Mapusa market which she used to visit
as a kid while she tagged along with her grandmother,
Lila Vasant Kandolgaonkar. “I remember going to the
markets with her and the beautiful colours of the ware.
I decided that the first book I will work on will be the
‘Markets of Goa’. I have other books in the pipeline but this
had to be my debut book as a tribute to our Goan markets,”
says Assavri, who had the task of selecting the required
number of photographs from her entire collection.
The book is divided into four sections, daily markets,
weekly markets, seasonal markets and festival markets.
While daily and weekly markets are known, the seasonal
and festival markets are seldom heard
of and very interesting. The betel nut
market in Mardol, Brinjal and sweet
potato market in a temple in Kavalem,
Cashewnut market in Curchorem and Dry
fish feast market in Sanguem have been
undocumented so far. Assavri had to get the research
about each of the markets done and spend time getting
the best shot at the right time. “There are certain markets
that are open only for that particular time of the year. If
I miss that date, I would have to wait for an entire year.
I wanted the visuals to be the story that shows the true
essence of the market,” says Assavri, who is currently living
in Mapusa while her studio is in Porvorim.
The oldest photograph that appears in the book
was clicked in 1999 at Mapusa market. “I used to go
around the Mapusa market clicking with my Nikon 7M10
with a 100 ISO roll. I used to develop and print my own
photographs at the Goa College of Art lab. Anthony
D’Souza and Willy Goes were my professors while Savita
Prabhudessai instilled in me the love for designing,”
informs Assavri. She has done shoots for magazines in
Goa as well as international publications like ‘BBC Food’,
‘Cake and Whiskey’ and ‘Hi Blitz’. She is also working on a
book on photography for beginners.
With husband Nirmal Kulkarni as her biggest support
system, Assavri made sure that her works would be out
in the way she wanted, without any compromises to her
creativity. “I was very clear as to where the book will get
printed and which pictures should stay.” This book will
also serve another purpose. “The book was published by
the Directorate of Art and Culture and they are planning
to give it as mementos when they receive guests or
when they travel to other countries.”
Her photographs indeed speak more than a
thousand words with each photograph bringing to life
different nuances: measures, clothing, expressions,
lifestyle... each expressing its own flavour. “When we
go to the market, we just pick up what we want but I
feel that each shop owner or vendor is an artist who is
constantly painting; setting the wares on display, then
packing up for the night and redoing everything the next
day, painting on a new canvas. This is my tribute to the
markets of Goa,” concludes Assavri.
Herald Goa
www.heraldgoa.in