Let’s flesh out the issues. The core lies in the failure of Goa Dairy becoming an effective milk marketing cooperative. While its production has been on the rise, it has been woefully short of its peak capacity of 1.20 lakh litres per day. It continues to be the most expensive among all milk suppliers with a huge difference of almost ten rupees between cost of production and the sale price per litre. Almost 19,000 farmers are dependent on Goa Dairy, along with 250 direct booths and 1700 shops. The pro-competition and free market argument is that you cannot come in the way of healthy competition which will benefit dairy farmers, who have every right to earn more and shouldn’t be victims of the state milk cooperative which is not allowing farmers to earn as much as they deserve to. The government and prominent MLAs like Pramod Samant of Sakhali state that irrespective of what state Goa Dairy is in, farmers have to come first and if they end up getting a better deal, SUMUL is more than welcome.