Following the end of his ₹110 crore, eight-year endorsement deal with Puma, Virat Kohli has taken a major leap into entrepreneurship by investing ₹40 crore in Agilitas, a Bengaluru-based sports goods company founded by former Puma India MD Abhishek Ganguly. This move signals a shift for Kohli—from being a brand ambassador to becoming a strategic business partner with a hands-on role in the company’s growth.
Under Ganguly’s leadership, Agilitas is building an end-to-end sports ecosystem that covers everything from manufacturing to retail. The company recently acquired Mochiko Shoes, a key supplier for global brands including Adidas, Puma, New Balance, Skechers, and Reebok. It has also secured licensing rights for Lotto-branded footwear in India and select international markets. Kohli’s entry is expected to enhance Agilitas’ brand visibility and market presence, helping grow both the company’s valuation and the value of his stake.
Insiders reveal that the ₹40 crore is just the beginning, with Kohli planning additional investments as he becomes more involved in Agilitas’ expansion plans. His lifestyle brand, One8, will also be part of Agilitas’ portfolio—bringing him in line with a global trend of top athletes turning entrepreneurs and taking equity positions in the brands they endorse.
Backed by nearly ₹600 crore from strategic and institutional investors, including fellow cricketer Yuvraj Singh, Agilitas is now positioning itself for rapid growth in India’s fast-evolving sportswear and equipment market.