In a move to curb the sharp rise in coconut prices ahead of Ganesh Chaturthi, the Goa government has announced an unprecedented initiative, importing coconuts from neighbouring Karnataka and making them available to the public at subsidised rates.
Coconuts are a staple offering during Ganesh Chaturthi rituals, and demand typically surges during the festive season. This year, however, prices in local markets have soared, putting the fruit out of reach for many households. To address the issue, the Goa State Horticultural Corporation Limited (GSHCL) has stepped in to ensure affordability and adequate supply.
The first consignment of 25,000 coconuts has been sourced directly from Karnataka at a procurement cost of ₹40 per nut. These will be sold to the public at ₹45 each, offering significant relief compared to the prevailing market rates. Distribution is set to begin on Friday, August 15, through 1,250 GSHCL outlets across the state.
Government officials described the initiative as a necessary intervention to stabilise prices during the peak demand season and prevent traders from exploiting the festival market. By sourcing coconuts externally, authorities aim to meet local requirements while discouraging black‑marketing and hoarding.
The GSHCL has assured that the quality of the imported coconuts has been carefully verified to meet consumer expectations. Depending on demand, additional consignments from Karnataka may be brought in to maintain a steady supply throughout the festival period.
This measure forms part of a broader effort by the State to regulate prices of essential commodities during major festivals, ensuring that cultural and religious celebrations can continue without financial strain on families.
For households preparing for Ganesh Chaturthi, the initiative promises much‑needed relief, making it easier to uphold traditions while keeping costs manageable. Community leaders have welcomed the step, hailing it as a timely example of governance responding to public needs.