VEMB Retail has entered the personal care business with the launch of six different variants viz, Cryptic, Brisk, Zeal, Greed, Fierce and Bond for men, depicting the different moods of a man. Each deodorant will have a distinct fragrance; from woody aromatic, to sporty, to oriental spicy, aquatic warm, the brand has left no stone unturned to bring out the masculinity of a man. Rover Deo variants are intended to target young consumers in the 18-25 age group, particularly the urban male go-getter. The deodorants will be priced at Rs 180 for a 150ml bottle and will be sold through various channels like Modern Trade, (TESCO Star Bazaar, Health and Glow, Bharti Easy Day, Dabur New U, Food World, Auchan), General Trade (a pan India distribution network through super stockists, stockists, chemists, general stores) and on the e-commerce platform too through www.menwithin.com.