The romantic charm of musicians playing on street corners is perhaps more reminiscent of idyllic times in a bygone era. They would perhaps sound a discordant note in today’s hurried world. But the team at Natural Streets for Performing Arts who launched their ‘Bringing Art to the People Campaign’ (2012) in public spaces in Mumbai believes differently. “Even if people do not stand to listen, but hear a strain of music or watch some art then the purpose is achieved. It will have made an impact, howsoever small,” avers Hazel Dias, Consultant Coordinator for Goa, while elaborating on the broader aim of the campaign. “Finance Entrepreneur Ajit Dayal started this campaign with two main objectives. One is to provide some sort of monetary support to budding artistes, as most are unable to pursue their passion due to a lack of funds. And, secondly, to bring art to public spaces where there are the largest number of footfall. In their aim to reach the common man, the artistes also get an exposure,” she explains.