PANJIM: GMR Goa International Airport Limited (GGIAL) on Tuesday unveiled its new bold and enthralling brand logo that supports the motto of the new Mopa greenfield airport.
As a prominent representation of the company, people and brand, the new logo is playful, optimistic and smart. Inspired by the sun, sand, palm trees, sea, sky, earth and fun which defines Goa, the logo for the new airport has incorporated each of these attributes, states a press release.
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“The new airport is about relaxing and also moving, thus unfolding a new and smooth pace of life. The new airport is about the hills, the water, the greenery and the Goan spirit. All the colours that define the State on the south western coast of India and the emotions that surround it find expression in the new wave logo. All the attributes that symbolise the spirit of Goa are present in this corporate insignia,” GMR expressed in a statement.
If one draws it on a grid, he will see the clear emergence of a wave pattern – a key signature of Goa. Then, it also represents a person sitting on a beach chair, which is the essence of spending a tranquil holiday in this tropical seaside paradise.
GGIAL chief executive officer R V Sheshan said, “We are very happy to announce the launch of our new Goa airport brand identity logo, as a part of creating a distinct marque amongst our valued customers. We have crafted a logo that has a perfect amalgamation of the key elements of Goa. It conveys our commitment to serving our customers with the best world-class airport experiences while remaining true to our longstanding reputation.”
New airport would be developed in stages initially to serve about 4.4 million passengers per annum and will be scaled up as per traffic growth demands. This airport will be a full-service airport catering to domestic and international passenger besides freight services.
