Jaguar Land Rover to cut 450 jobs, urges govt help

LONDON, Jan 14 (Reuters) British luxury car maker Jaguar Land Rover announced 450 job losses on Wednesday because of a ''severe'' fall in demand and renewed demands for government help to weather the economic downturn.

REUTERS

LONDON, Jan 14 (Reuters) British luxury car maker Jaguar

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Land Rover announced 450 job losses on Wednesday because of a

”severe” fall in demand and renewed demands for government help

to weather the economic downturn.

    The company, part of India’s Tata Motors, said it planned to

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shed about 15 percent of its managers — some 300 posts – and a

further 150 salaried agency staff from its global workforce of

about 15,000 people.

    Managers at the group will not receive bonuses in 2009 and

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management pay increases have been deferred to Oct. 1 2009 at

the earliest, the group said.

    The cuts are the latest by the group, which reduced

headcount late last year by seeking some 500 voluntary

redundancies and cutting agency support staff by about 850.

    Chief Executive David Smith said the cuts were a response to

”the unavoidable impact of the credit crunch and a severe

reduction in demand”.

    ”We don’t expect sales conditions to return to normal levels

for some time,” he said.

    The company wants the government to provide loans or loan

guarantees to help it to secure funding from banks.

    ”Overall, the global auto market is considerably down,

particularly in markets like the United States and the UK, and

it’s basically because customers cannot raise credit to buy new

cars,” a Jaguar Land Rover spokesman said.

    The government said the job cuts were disappointing but

remained silent on the issue of support for the industry.

    Tata bought Jaguar and Land Rover from Ford in June last

year for about $2.3 billion. The company has four sites in the

West Midlands region and one at Halewood on in north west

England.

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