Ghurde was firm believer in the fact that the fragrance one chooses to wear reveals a great deal about your personality and mood. Speaking to the media, she had said, “The power of smell can transport us back in time. People have memories attached to a particular smell. You might think you pick a perfume just for the smell of it, but you make a subconscious decision that could trace your childhood, where you grew up or remind you of some happy memories.”
Monika’s career shift was an accident. Before taking a keen interest in perfumes, Ghurde was successful photographer when her ‘nose’ was discovered and she decided to pursue perfumery. She started off by setting her first lab in Chennai and there was no looking back. Ghurde was known for conducting ‘smell’ workshops across the world. In Goa too, she had conducted multiple workshops, including one at Sunaparanta Centre for the Arts. Her workshops also helped participants understand the fragrance palate and choose a product best suited to their own personality.
