PANJIM: Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, has launched a new ad campaign for its mass segment motorcycle – Suzuki Hayate. An extension to the 2012 campaign, Suzuki’s new TVC features Salman in his characteristic Dabangg persona of Chulbul Pandey, this time in a full blown South India avatar.
The ad features Salman manoeuvring his Hayate on meandering streets set in a Deccan town from South India while recapturing the much acclaimed tagline – “Suzuki Hayate, yun hi nahi chalate!” .
The ad has been overtly stylised and executed as a typical South Indian masala film. It has been ideated and executed by RK Swamy BBDO.
