QUEPEM: The Chari brothers from Ambaulim in Quepem are keeping their ancestral tradition of making eco-friendly Ganesh idols alive, crafting the idols entirely from natural mud and colouring them with pure, natural water-based colours.
For several years, the brothers have continued the traditional craft alongside their regular jobs. Every year, they make around 40 Ganesh idols, dedicating considerable time and effort to preserving the environmentally friendly practice passed down through generations.
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The brothers said they receive government grants to support their work, but the assistance is currently insufficient to meet the rising cost of raw materials.
With the government banning the use of Plaster of Paris (PoP) for Ganesh idols, the demand for traditional clay idols has increased. However, the artisans said the cost of mud and other essential materials has also risen considerably.
The increasing prices of natural mud, colours and other materials have left the brothers considering a hike in the selling price of their idols. However, they said they want to ensure that the idols remain affordable for devotees.
The Chari brothers have urged the government to take steps to regulate the prices of mud and other raw materials required for making eco-friendly Ganesh idols. They have also appealed for an increase in financial assistance provided to traditional idol makers.
According to the brothers, stronger government support would help artisans continue their ancestral, environmentally friendly craft while ensuring that the additional costs are not passed on to devotees.
Their efforts highlight the importance of supporting traditional artisans while promoting sustainable celebrations and preserving Goa’s cultural heritage.
