PANJIM: Mirc Electronics Ltd (Onida) is reorganising and restructuring its strategy to gain market leadership in the highly competitive consumer durables market.
In the last decade or so, the Indian consumer durables market has been dominated by MNCs. Onida is now strategizing to change this and gain leadership in the growing market.
It has strengthened its top management team by induction of Dr Yasho V Verma as Chief Executive Officer. Dr Verma has experience of scaling up business in consumer durables industry. He was previously with LG as Director Home appliances and scaled up the business to Rs 10,000 crore from scratch. He is widely acknowledged in the industry for creating a high performance organization with focus on execution and human resource development.
Dr Verma as CEO is expected to speed up the transformation at Onida. With strong focus on execution and HR, he will be driving operational efficiency in areas like supply-chain and finance. He will be strategizing to scale up the revenue and bottom line.
