Raise League profile, Churchill to AIFF officials

Raise League profile, Churchill to AIFF officials
*Croatian coach to join Churchill Brothers
HERALD SPORTS REPORTER
PANJIM, MARCH 10
The face of Indian football and the brand value of I-League is bound to undergo a big change in the near future, stated PWD Minister Churchill Alemao, patron of Churchill Bros after a meeting with the AIFF’s top administrative brass at Taj Exotica, Benaulim on Thursday.
Churchill was closeted with new AIFF general secretary, Kushal Das, who was on the Goa visit for the first time after taking charge alongwith I-League CEO Sunando Dar.
“The interaction was fruitful and productive as the two officials sought our views on a frank and open basis and made us feel part and parcel of the AIFF,” disclosed Churchill.
“The marketing of the League was highlighted, especially where the TV coverage is concerned. Merchandising was also stressed. But it was the problem with the standard of  refereeing, which also was felt by some other clubs, that was debated threadbare,” remarked Churchill. “Overall, there was agreement that much more needed to be done to raise the standard of refereeing.”
“The two officials were very receptive, there being no rancour and no signs of arrogance at all as discussions on several issues were taken up in a frank manner and in a positive, constructive way. The problem of floodlights, the release of the players for National duty, the Bob Houghton’s failed policy also came up for discussisons,” said Churchill.
“The need to lay stress on grassroots and youth development with setting up of academies for youth was another key area that was taken up during the parleys. We need to have a redefined vision for our football and there must be consistency in our philosophy and way of working,” pointed out Churchill highlighting that the basics must be laid on a strong ground, with the roofing coming last.
Churchill pointed out that there was need to fully professionalise the administration as well as the way the League is being run. “With the IMG-Reliance coming in a big way, there are hopes that the image of football will get a big boost. It will take one or two years,” added Churchill.
Churchill was happy that the AIFF officials had come to seek the views of the clubs so as to get first hand information.
Valanka Alemao, vice-president, Savio Alemao, Warren Alemao, directors, Macario Rodrigues, CEO Churchill Bros were also present.
Meanwhile, Churchill disclosed that a Croatian coach is expected to take charge as the head coach of the team soon.
Earlier, the AIFF officials also had parleys with Dempo, Salgaocar, Sporting Clube de Goa and Vasco officials. They are expected to meet with Sesa Goa delegates on Friday.