HERALD: Let us know something about your company’s name, field of specialty.
DEVSURABHEE YADUVANSHI: Gróa is an Icelandic word which means ‘to grow’ and it also resonantly has Goa in it. Therefore, ideas that lead to growth that is the representation of what we offer in our name. My field of specialty is in providing innovative, cutting-edge marketing and strategy solutions that enable businesses to unlock their fullest potential. Our innovation is our research work in the field of employer branding, conducted as a case study with Air India, wherein I developed a diagnostic tool using marketing frameworks to ascertain the current snapshot of an organisation and develop strategies to deal with problems and gap areas. Other innovations include out-of-the-box strategies to market products/services of clients, tailor-made especially, keeping their industry scenario and market segment in mind.
Be it branding, re-branding, employer branding (outbound internal branding), target market analyses or competitive strategy, we provide tailor-made solutions that help businesses fine tune their processes to unleash their untapped potential. For business solutions that are driven by cutting edge research in academia, Gróa Management Solutions is the solution you have been looking for as a step up to the next big thing for your business.
HERALD: How does your company help Goans, specially start-ups?
DY: My company provides start to end solutions to companies, from business planning, to ideation, branding, re-branding, honing of business processes and competitive strategies; our endeavour is to support Goan businesses in competing on a worldwide platform. As a campaign, even Make in India will be successful when we have the best business practices being implemented, enabling our businesses to perform at optimum levels, giving international businesses a run for their money. Our focus is completely holistic in nature. For example, we hold human resource as one of the focal points in ensuring successful adaptation and implementation of strategic change. No marketing or competing strategy is complete without true evaluation and upgrading of human skill sets.
HERALD: Who are your major customers?
DY: We have recently carried out a diagnostic study for E P Kamat Group in March, which led to a comprehensive gap analysis and set of recommendations to deal with areas of lacunae. Short-term recommendations were implemented since March to now and one of the strategies was to promote their latest offering of DRDO certified bio-digester toilets. We held an unveiling on June 28, which was a roaring success, and has led to a major influx of sales enquiries. Besides this, I have a few clients who will be signing up with me very shortly and I am not at liberty to share their names just yet.
HERALD: What new innovation have you added?
DY: As of now there are no major innovations being added, but adapting and working with the prevalent work culture here in Goa has been a big learning process. It is a stark contrast to the work culture for example in Dubai, but it has its own plus points. This adaptation has enabled us to fine tune our services further and cater to specific requirements of the Goan market.
HERALD: How do you see the Goa market?
DY: The Goa market, according to us, is a highly untapped one for the types of services we provide. It has been an arduous task in making potential customers aware of what value they can get with us in terms of services, but I foresee enormous demand in the market for such specialised services. As SMEs and other corporates grow over time, they will surely require such specialised consulting in order to streamline themselves for potential and galloping growth. I believe in overall and holistic business turnarounds, emanating from within the organisation, many a time requiring other simultaneous services such as financial reviews and revamping, in sync with what we offer. For this purpose, I have a strategic tie up with CA Neeru Agnihotri, whose proven stellar reputation as a CA and financial consultant has truly set her apart in Goa.
HERALD: Where do you see yourself in the next five years?
DY: Five years down the line, I see myself doing what I am truly passionate about ie sharpening up business knives, having helped at least a 100 SMEs unleash their true potentials with the help of our services and their consistent quality. I would further like to build my empowered team of 25 highly trained professionals in five years’ time, grooming them to be as efficient and incisive as possible.
It will give me immense satisfaction to see Goa on the map as a business-friendly state, with the best business practices, work culture and shared growth in place, as it is in line with our motto: Let’s Gróa Together (meaning lets grow together).
