P&G’s latest fabric care innovation

PANJIM: P&G Fabric Care at the recently concluded P&G Future Fabrics event in Berlin, revealed how it is evolving to meet multi-sensorial fashion trends and solve the challenge of maintaining clothing beauty and longevity for consumers. P&G Future Fabrics forum – for its Fabric Care brands Ariel, Lenor/Downy – brought together a prestigious mix of fashion, fabrics and human psychology experts to address the latest advances in fabrics and how our own unconscious decisions affect our clothing perceptions. Advancing P&G’s unique 3-step fibre science approach to prolong and improve the sensorial properties of clothes. P&G’s Research & Development director, John Turner in his keynote speech, focused on why people’s preferences and perceptions toward their clothes change. Turner revealed that P&G Fibre scientists are introducing new advances in the 3-step fibre science approach; to Clean, Protect and Enhance, which focus on prolonging and improving the multi-sensorial fabric properties that influence people’s perception of their clothes: the look, the feel and the scent.