It’s a ritual before Christmas, one followed by families across
generations. We are talking about the customary visit to Casa JD Fernandes.
At Casa JD Fernandes, the options available boggle the mind.
Cornelio Fernandes, who is now increasingly taking on more responsibilities of
the businesses run by the family, said the group had been involved in the
business of retailing Christmas decorations from this outlet for ten years, and
longer from the old outlet. He said there was a diversity of decorations
available across various price points and they could take credit for being the
first.
Cornelio said, “We have people coming from all over the place in
Goa and even Mumbai and Bengaluru. They are our regulars. They come in the
month of November and make their purchases.”
Christmas, he said, was a time of release, with people working
very hard through the year and spending the festive days as a time for fun and
joy. They were also focussed on expanding the good cheer to everyone in the
community and not just the Christian community.
The company sources all decorations from China, Thailand and a
small percentage from India. Cornelio said there were new designs every year
and people could try a white Christmas, which has become very popular.
Casa JD Fernandes sticks to broad general themes to ensure the
consumer has options. Christmas trees, he said, were available in various
heights, with the really tall ones retailing for as much as Rs 50,000, mostly
picked up by corporates. Growth has been continuous every year, and the
management expects the good times to keep rolling. And we are not just talking
profits here, but the sheer joy of spreading Christmas cheer.
So
whether it’s mistletoe, the Christmas tree or varieties of linen and cribs,
start your Christmas preparations with a visit to Casa JD Fernandes
