It’s been long said that the fans are always the 12th man in a team,
and the online platform does not spare itself as far as that adage is
concerned. In an age dominated by technology, why should the following not be
live, in the web sense of things? Staying attuned to this philosophy, FC Goa
became the first franchise to launch an interactive AI messenger service on the
social media platform, Facebook. The ‘GaurBot’, as it prefers to call itself,
will give fans the chance to have a real time interaction throughout the
season. It is essentially a one-stop ready reckoner to everything about FC Goa
for the upcoming season of the ISL. The application will be a part of
Facebook’s Messenger feature.
The technology is currently being used to roll out FC Goa’s
#WriteOurWin campaign, and prompts fans to send customised messages to the
players with the promise of these appearing in the promotional activities that
the club undertakes throughout the season. The #WriteOurWin Campaign is part of
the club’s initiative to give the fans a far more personal experience through
the course of Season 3. The GaurBot, the main focus of which is during the ISL
season, is expected to soon integrate everything from news, ticketing, official
merchandise and contests within the system in order to ease the process for
fans and provide a single platform for all needs. The GaurBot also provides
information about the franchise through an interactive chat. The GaurBot is
accessible with the following link: https://www.messenger.com/t/fcgoaofficial
The GaurBot is a very good initiative from FC Goa to increase fan connect. Facebook is part of our everyday life now, and it’s the best medium to convey messages to fans. Fans will be thrilled to get a chance to be part of the club’s promotional campaigns through this. I think the club will add lots of new fans through this initiative.
ANJYOT TALAULIKER
The fans are the 12th Man of any football team, and FC Goa has done right by us fans, by acknowledging our passion and love for the team. GaurBot is the best possible way one can ensure fans interact directly with the team. This is a one of a kind venture by the club, and its unique interface will surely intrigue fans.
ROHIT PAGI
We, as The Football Dug Out itself, did a lot of activities for FC Goa fans, that included player meets, screenings, fan rallies etc. GaurBot is a medium created to interact with the team and the FC Goa management. It’s a very unique concept that will bring fans together under one platform, to share their passion for FC Goa.
CONRAD BARRETO
