Fake news has wreaked damage several times over the last few years. It has flogged up communal frenzy. This reveals the fact about the lack of public’s critical thinking and fall prey to fake news. Fake news is one of the most important ways of misinforming people and it has lead to various different negative results. Considering the high amount of time that is spent on social media, people are highly exposed to false news and it can easily affect them.
As technology has changed, is has also changed the world’s ability to consume information. Fake news has proven to be confusing and often leaves people who consume it wondering what is real. The news media do play a significant role on the negative side as well spreading fake news through various tabloids. Fake news is created intentionally by entrepreneurs who seek to make money from advertising. Fake news appears and disappears quickly, which makes it difficult to collect.
With the advent of new age digital and social media, fake news has pervaded all spheres of life, political and social. The rise of digital and social media as powerful platforms has only magnified the effect of fake and false news. The advent of fake news is not new or recent, only its potential to reach people has amplified due to online platforms and applications that are free. While media researchers around the world are investigating the fake news scene, little credible information is available on the creators.
Fake news has become an epidemic online, that it has left Internet users wondering what the real news is. The unprecedented rapid growth in technology leading to a widespread increase in fake news, understanding the inherent nature of human cognition, loopholes in the media and ways to control the spread of fake news has to be understood. It is to be remembered that incidents affecting humanity and human values signify the dark real world consequences caused by fake news. It is imperative for people to differentiate fake news from real ones and prevent proliferation of such fake news.

