Amara Raja Batteries launches Powerzone at Vasco

PANJIM, MARCH 4
Amara Raja Batteries, the technology leader in industrial and automotive batteries in India, has launched a new retail store format – Powerzone – to cater to the growing need for better technology and better service at affordable price in the rural markets. Powerzone will offer top quality automotive and power related products for the rural households and shops. It will be a one stop shop offering a platter of products of global quality at local prices, right from automotive batteries, tractor batteries, home UPS and two wheeler batteries from Amara Raja. The Powerzone store was inaugurated at New Vaddem, Vasco, Goa today by GN Prakash, retail manager,- Amara Raja Batteries. Its local business partner is Lakshman Parag, owner of PSP Batteries.
With a colorful display and world-class products in a minimum area of 32 square metres, Powerzone translates into customer comfort in 3 critical areas – one, the shopping experience, two, the price point, three, the comfort of buying a standardised product.