Power couple Anushka Sharma and Virat Kohli have embarked on a thrilling journey with the launch of their new venture, “Nisarga.” This exciting project is set to make a mark in the event promotion and experiences industry, focusing on both motorsports and entertainment intellectual properties (IPs). Nisarga will not only curate special segments within existing IPs but also pave the way for the creation of fresh and innovative platforms.
In an unprecedented inaugural collaboration, Nisarga has teamed up with Elite Octane, a prominent player in motorsports and entertainment events. This partnership positions Elite Octane as a vital contributor, responsible for executing a wide range of activities and establishing new platform segments, especially in the domains of motorsports and entertainment. The Nisarga calendar is already brimming with an impressive lineup, including motorsport events, expos, and a music concert, all tailored to engage the youth with innovative programs.
Anushka Sharma and Virat Kohli shared their enthusiasm for this venture, stating that Nisarga embodies their personal and professional values and vision. The leadership team at Nisarga, led by CEO Taha Coburn Kutay, along with others responsible for strategic marketing and operations, is poised to deliver on their vision. The collaboration with Elite Octane promises a future filled with extraordinary experiences and dynamic partnerships in the realm of event promotion and entertainment. This exciting initiative holds great promise for the world of motorsports and entertainment IPs.
