The Board of Control for Cricket in India (BCCI) has officially begun the process of appointing a new title sponsor for its events by issuing an Invitation to Tender (ITT), opening one of Indian sport’s most valuable commercial opportunities to eligible companies.
According to the BCCI, interested entities can purchase the tender document by paying a non-refundable fee of ₹1 lakh plus applicable GST. The ITT was released on July 20, with August 4, 2026, set as the deadline to obtain the document. Eligible bidders must submit their proposals by August 13, 2026.
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The cricket board said the ITT contains detailed terms and conditions governing the submission, evaluation and selection process for title sponsorship rights. Purchasing the tender document alone does not guarantee participation, as only applicants meeting the prescribed eligibility requirements will be permitted to submit bids.
To qualify, companies must be registered in India and satisfy the financial criteria laid down by the BCCI. Applicants are required to have either an average audited annual turnover of at least ₹100 crore over the previous three financial years or an average net worth of ₹100 crore during the same period. These benchmarks are intended to ensure that only financially strong organisations compete for the high-profile sponsorship.
The BCCI has also barred companies operating in or linked to several sectors from participating in the bidding process. Businesses associated with betting, gambling, cryptocurrency, virtual digital assets, online money gaming, fantasy sports gaming, tobacco and alcohol-related products are ineligible, whether directly or indirectly connected with such activities.
In addition to these restrictions, the board has identified certain “blocked categories” because of its existing commercial partnerships. Companies dealing in sportswear and athleisure, tyres, and paints and waterproofing products will not be eligible to bid for the sponsorship rights under the current tender.
The board further clarified that it reserves the right to modify the tender process, amend the terms or cancel the bidding exercise at any stage without assigning any reason. It also reiterated that purchasing the ITT should not be interpreted as automatic qualification to participate in the final bidding process.
The announcement was issued by BCCI Honorary Secretary Devajit Saikia, marking the start of the search for a new title sponsor for the board’s domestic and international cricket events. The successful bidder will secure one of the most prominent branding opportunities in Indian sport, gaining visibility across BCCI tournaments and matches during the tenure of the sponsorship agreement.
