NEW DELHI: An eye on some 2 crore born in 2000 who will be eligible as the first-time voters in 2019 Lok Sabha Polls, the Bhartiya Janata Party is launching a digital App this week to rope them in the voter lists.
By facilitating their enrollment in the electoral rolls, the BJP hopes to bring most of them in the party’s fold.
This new generation voters will play an important role in the next Lok Sabha elections and so the party wants to catch them young before they firm up their minds.
The App is being launched by the Party’s Yuva Morcha after discussions with the senior party leaders. It has consulted the marketing professionals helping the BJP about the features to be included in the App.
The BJP leaders said the App is a good way to contact the young generation, but beyond that a sustained effort would be needed to get to their hearts and minds.
Though no firm date has been announced, the App is likely to be launched on Thursday in deference to Prime Minister Modi’s stress on the importance of the “new voters” in his first radio address in 2018.
“We welcome those born in the 21st century to the democratic system as they will become eligible voter,” Modi had said in his ‘Mann ki Baat’ radio programme, adding that their votes will become the “foundation of a New India.”
The Prime Minister’s focus since 2014 has been on attracting the youth, starting with an unofficial cut-off age of 75 for retirement of the politicos from active politics.
Though all the chief ministers chosen by the BJP are not young, many of them certainly are like Jairam Thakur (53) in Himachal Pradesh, Sarbanda Sonowal (55) in Assam and Devendra Fadnavis (47) in Maharashtra.
