Team Herald
PANJIM: Goa Tourism has claimed to have emerged the fastest growing travel brand on social media citing a recent survey conducted by TravHQ: Decoding Travel.
Some 25 brands from five different industry verticals including airlines, hotels, metasearch, destinations and OTAs were chosen for the survey.
“Goa Tourism emerged to be the fastest growing brand among all the industry segments taken into consideration with a growth rate of over 4 percent. Some destinations are relatively new to social media but like it is with most of the popular destinations, the destination’s immense popularity in real world, translates to social media growth in the virtual world,” an official said.
Tourism Minister Dilip Parulekar expressed contentment on receiving the honour, while GTDC Chairman Nilesh Cabral said that it is ensuring that every aspect of Goa is promoted extensively through social media platforms.
