India has introduced a new draft broadcasting law that extends its regulatory oversight to streaming giants such as Netflix, Disney, and Amazon. The proposed legislation, applicable to a sector projected to reach a $7 billion market in India by 2027, seeks to address content-related concerns and introduces the formation of individual Content Evaluation Committees (CEC).
Netflix and Amazon, both immensely popular in India, have played a major role in the country’s burgeoning streaming market. The new law reflects the government’s commitment to regulating this dynamic sector, which features top Bollywood stars in online shows that have occasionally faced criticism for content deemed vulgar or offensive to religious sentiments.
Anurag Thakur, the Minister for Information and Broadcasting, stated that the establishment of Content Evaluation Committees by each broadcaster is a key innovation in the proposed law. Thakur stated that this move toward “robust self-regulation” is essential in addressing content-related issues in the industry.
According to the draft law document, open for public consultation for 30 days, every broadcaster or broadcasting network operator is required to establish a Content Evaluation Committee with members representing various social groups. This provision aims to bring diverse perspectives into the evaluation process.
However, the proposal comes amid a backdrop of increasing scrutiny of streaming companies in India regarding content-related matters. The industry has faced challenges, with some online shows drawing criticism from lawmakers and the public. The draft broadcasting law signals a proactive approach by the Indian government to navigate and regulate the evolving landscape of streaming services, ensuring a balance between creative expression and societal considerations.
