UNI
MUMBAI, JAN 28
Star India Pvt Ltd today announced its tie-up with Nautanki.tv, India’s leading online video channel, to increase its viewer base.
Through this arrangement, the Star content will be available to users on demand in the online space, a release issued here stated.
The release further added that the channel first entered into such a deal with Channel[V], whose ‘Get Gorgeous’ delivered on an average 15 lakh video views a day.
Star TV’s sales team would manage the advertisement sales for the content hosted on the Nautanki.tv platform, which extends to other online destination sites via a network of over 6000 widgets placed on its partner websites.
Star Interactive is a key player in the online entertainment space and has the largest television website www.indya.com with over 3 crore page views, 15 lakh unique users a month.
The channel currently broadcasts over 60 television services in 13 languages to more than 30 crore viewers across 53 Asian countries.
