Why should these not fall under the category of misleading advertisements?

Where are the so-called 35% who favoured AAP? Who are they?

The sprinkling of banners announcing the results of some survey, appears to be a new marketing tool for the Aam Aadmi Party. Forget psephology and science. The so-called results of a so-called survey are being used to catapault a party in a manner which may not be illegal but puts ethics completely on the line.
Herald asks a few plain questions to hit at the core of this misleading tool of projection, because it’s high time a public scrutiny is done, especially since the ruling BJP, strangely, has done nothing to either counter this survey and ask the questions we are now asking.
If AAP makes banners of this survey and scatters them all over Goa, it is duty bound to get the following details from Kautilya, the agency which apparently conducted the survey and release the details as follows: a) The sample size including details of age and gender, b) The specific constituencies covered and the sample size in each constituency and, c) The template of the survey including questions asked if any.
While AAP may claim that this wasn’t their survey, it should be in their interest to reveal all, if it wants its figure of 35% vote share to be authenticated. The name, address and details of each of these “voters” should be available for scrutiny, since AAP played the first card of releasing a survey which was not theirs, plainly to give oxygen to their Goa campaign.
Otherwise this will go down as a misleading gimmick which should find no place in a democracy whose main tenet is transparency.

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